The clear aligner market is on track to triple ($10.4 billion) by the year 2030 – officially surpassing the total crown and bridge market. This isn’t news because reports suggest that nine out of 10 patients worldwide exhibit some form of malocclusion. Considering that clear aligners are essentially the new generation’s metal braces, dentists and practice owners are more eager now than ever to add these services to their roster. However, there are a number of crucial factors that contribute to a successful clear aligner business.
Knowing when to prescribe clear aligners to the patients is of utmost importance. Not all patients are eligible for clear aligner therapy, therefore, initial consultations and examinations need to be thorough in determining this step. Next comes the actual phase of treatment planning. Building a treatment plan that is realistic and predictable is the crux of excellent patient care. The appliance type, duration, and frequency of aligner swaps are all discussed and established during this stage of the treatment.
When it comes to treatment planning, the process can take a bulk of the dentist’s valuable time. A treatment plan that is not carefully tailored can further increase correction periods which in turn increases patient chair time and also can potentially compromise the quality of treatment served to the patient. For purposes akin to these, dentists have now grown to delegate these vital responsibilities to third-party companies.
Treatment planning companies are the new fad in dental collaboration and partnering. These companies specialise in creating custom treatment plans that fit the needs of the patient. All the dentist needs to do is send them the intraoral scans of the patient’s bite along with a comprehensive summary of the objectives you expect out of this alliance.
While clear aligner businesses have flourished in the west, the Asian market, particularly the South-Asian market has also been manifesting some interestingly high figures. Countries such as India and Pakistan have, in recent years, witnessed a transformation in the orthodontic industry, specifically the clear aligner market. The Pakistan and Indian clear aligners markets are expected to gain significant traction owing to the rising disposable income, staggeringly high malocclusion cases among adults, and the willingness of people to spend more on dental services.
The Pakistan clear aligners market was estimated to be valued at US$ 6.0 million in 2020 and is expected to exhibit a CAGR of 9.6% during the forecast period between 2020 and 2027. The PAC region is likely to witness the highest CAGR of 30.02% over the forecast period with the highest demands coming from large economies like India and China. With the launch of Invisalign systems in India, Align Technology is targeting over 80 million urban populations as they account for a considerable share of sales of premium oral care products in the country.
A professionally made clear aligner set in Lahore, Pakistan can cost anywhere from PKR 25,000 to PKR 80,000, averaging around $250 a set. In India, the costs range from INR 75,000 to INR 1,75,000 depending upon the category of malocclusion. Even considering the wide pool of prospective patients for clear aligners in these regions, the cost for an aligner set is fairly cheap, making them attractive hubs for the design and fabrication of treatment plans for clear aligner therapy.
With the boom in clear aligner business in India and Pakistan, it is expected that most treatment plans will now be fabricated in these regions, owing to the large audience they involve. These gigantic powerhouses have been making a name for themselves by introducing globally known aligner brands like Invisalign, while also launching local brands from their own backyards, strategizing to have them enter the vast aligner market.