Go from niche to empire: 10 tips to drive sales for your aligner business – Part 2

The clear aligner market is forecasted to reach USD 16.8 billion by 2027. This offers new and experienced dentists an opportunity to unlock new revenue streams. However, the aligner market can be picked out to be at its tipping point with hundreds of clear aligner brands fighting to stay on the top.

In order to survive this cut-throat clear aligner industry, you need to unleash your untapped potential. Not only should you have a deep understanding of your target audience, but you should also be willing to deliver the best products and services in your region.

5. Leverage social media

In today’s critically online world, social media is your most powerful tool to advertise your business. Posting regular and relevant content across all your dental practice’s social media accounts is a start. Promote the benefits of clear aligners and the brands you provide at your office like PlusSmile®. Remember to include the benefits of clear aligners over conventional wire braces.

When posting on social media, make sure to regularly include before and after images of patients who have been treated with clear aligners in your office. Remember, the key is to use catchy visuals to capture attention and always include a Call-to-button in your posts. You should also look into creating a dedicated website for your practice, where you can run targeted ads to reach potential patients interested in clear aligners.

6. Welcome your patients

It sounds pretty simple, but the truth of the matter is, that patients are only likely to continue treatment if they feel at ease with you and your practice. Beginning from the initial consultation to treatment completion, you need to make sure that you ensure a smooth and welcoming patient experience for your patient.

Prioritize your patients by offering:

• Flexibility: Make sure you offer flexible scheduling options in a way where you fit your patient’s schedule and not the other way around.
• Proper communication: Provide timely updates, open channels for questions, and overall clear communication with your patients.
• Personalized care: Meet your patient’s goals, needs, and expectations and tailor their treatment accordingly.

7. Use promotional materials

Offer special discounts or referral programs to incentivize new patients and encourage your existing patient base to spread the word. You can also implement a tiered loyalty program where patients can earn points for appointments and referrals. These points can then be redeemed for discounts or other perks.

You can also provide flexible payment plans where patients can pay for the cost of their treatment in instalments. Limited-time promotions, bundled packages, or holiday discounts can help keep your sales up.

8. Community outreach programs

There is nothing like promoting a business where people can actually see and hear you. Community outreach is an incredible way for you to build awareness for your brand and foster trust in your brand. You can partner with local businesses like coffee shops or beauty salons to offer in-store promotions and to reach a certain audience that is likely to invest in your business.

Setting up a booth for your business during festivals or health fairs can also help you acquire new patients. You may also partner with local schools or libraries to host talks about aligner treatments, especially to target teen patients. Hosting educational workshops or seminars with specialists or other dentists as guest speakers can add credibility to your business.

9. Do your bidding

In the end, it all comes to you. Invest in valuable pillars to build trust and loyalty among patients. You can collaborate with reliable labs to offer cost-effective aligners, excellent patient care, and advanced technology. Investing in continuous professional development for your team allows you to keep up with the latest aligner technologies and techniques. You must keep up-to-date on industry trends to give your patients the best care they deserve.

Finally, you must monitor your progress. Keep a check on your marketing campaigns, patient satisfaction, and key performance indicators so that you can track and measure your progress in the industry and make crucial decisions for your business.

Takeaway

From implementing in-office tactics to targeted marketing and online visibility, we have demonstrated ten proven techniques to get you indoctrinated into the high-sales club.

Transform your aligner business by making informed choices. With strategic marketing, superior patient care, and convenient payment options, you can also increase your business sales and embark on this incredible journey of providing clear aligner services to your patients.